Tuesday, October 21, 2014

PGA Tour Players Create Craft Beers, Company to Market Them

For many golfers, golf and beer go together like ... well, like golf and beer. You can't play golf without downing a few beers. At a minimum, after the round; preferably, during the round.

Combine that golf-and-beer twinning with the craft beer craze, and what do you get? You get Graeme McDowell, Keegan Bradley and Freddie Jacobson forming a company to market craft beers they created. The idea actually started with Jacobson, who then brought in Bradley and McDowell.

This threeball and their company, Golf Beer Brewing, will start selling their beers on tap at Florida golf courses and select golf course bars and restaurants beginning this year. In 2015, the beers will be marketed in bottles and cans, at grocery stores, bars and restaurants outside of golf courses, but at first only in Florida. Expansion to later markets will follow.

Each of the three golfers had a role in creating a beer to their taste and representative of their region of origin:

  • McDowell's is called G-Mac's Celtic Style Pale Ale
  • Bradley's is Keegan Bradley's New England Style Lager
  • And Jacobson's is Freddie Jacobson's Scandinavian Style Blonde Ale

According to USA Today, each of the beers if 4.5-percent to 5-percent alcohol by volume.

Here's a video that goes into it with the golfers:

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