Tuesday, November 5, 2013

Tiger Woods' Sponsors List is Getting Skimpy

I was on TigerWoods.com today and clicked on the navigational tab that reads "Sponsors." This takes you to a page where Woods' sponsors are listed. And that page is looking pretty skimpy these days.

I don't think it's a surprise to anyone that Woods' endorsement deals have shrunk in recent years, post-scandal. But still, I was suprised at just how short and unimpressive the list is. You can see it yourself here.

Since EA Sports dropped Tiger a couple weeks ago, Woods' list of sponsors really only includes two major global brands: Nike Golf and Rolex.

The website list is stretched out by including the PGA Tour and the Dubai development for which Woods is designing a golf course. But that's kind of cheating. The tour isn't paying Woods anything (it's listed because of a content-sharing arrangement), and Woods' deal with the Dubai company is centered around his golf course design company.

Other brands on the list of sponsors include NetJets, Fuse Science, Kowa and Upper Deck. And that's it.

Now, don't get me wrong: Most tour golfers on the planet would jump for joy at having that many sponsors, and that quality of sponsors. But this is a major step down for Tiger, both in quantity and quality.

His sponsorship deals used to include major worldwide companies like AT&T, General Motors, Gatorade, Accenture, Gillette, American Express and others.

But don't feel too bad for Tiger: He's still, by far, the highest-paid golfer in the world, pulling in $60 million, $70 million per year.

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